Podcast
Green Planet
Kath Dewar - Greenwashing & Marketing Sustainability
When is green marketing, green wash? With over a third of New Zealanders taking social and environmental ethics into account when they shop, the businesses competing for their spending money are waking up to their needs. Kath speaks about the challenges and opportunities for businesses wanting to promote their social and environmental credentials - and the legal protection New Zealanders have against Greenwash. Also, examples of companies getting it right. First broadcast Nov 2009
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